Digital marketing is constantly changing and evolving and we stay right on top of every move so we can be a great partner to you in achieving your business goals through digital tactics. We know how to captivate your audience and convert the micro-moments that matter – from initial contact to continuous re-engagement through remarketing to post-purchase customer loyalty efforts.
We have the expertise
Based on our deep experience and expertise in the digital realm, we will work with your team to create and implement customized, results-driven strategies that align with your brand and bottom-line goals. From interpreting and optimizing your website analytics, to creating digital campaigns that build brand awareness, to targeting qualified leads, to setting up highly customized pay per click (PPC) campaigns — we’ll help you get strong ROI that is measurable.
The TARGET advantage is that digital is not a separate department or silo
Whether it’s our digital marketing strategists, front-end developers or designers — they all work collaboratively on a regular basis with all the other marketing communications disciplines in our office. That ensures our digital strategy has been conceived and developed in a truly integrated environment, where everyone focuses on achieving the marketing communications goal. That’s quite different from agencies where digital strategy is often developed with just the designer and programmer’s goal of ensuring its usability and functionality.
- Identify and set goals
- Strategy & Planning
- KPI identification
- Ongoing analysis and optimization
- Customer / ecommerce analysis
- CRM integration
- Website optimization
- Content development and updates
- Ongoing tracking and management
- Intent Analysis
- Search Engine Marketing (SEM)
- Pay-Per-Click (PPC)
- Display advertising
- A/B split testing
- List management
- List segmentation
Rich Media Ad Creation
- Design and production of ads
- A/B split testing